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Effective Social Media Strategies for Women in Business
April 29, 2021 @ 12:00 pm – 1:00 pm
HER Entrepreneur Journey Series: Effective Social Media Content Strategies to Help Women in Business Grow a Business and Personal Brand
Startup Junkie and the “HER Entrepreneur Journey 2021” series sponsored by Bank OZK, celebrates the woman entrepreneur’s journey in marketing her business or personal career with this presentation. Just having social media platforms set up for your business or your career work is not enough. To take full advantage of the huge opportunity social media offers your business or career for promotion, exposure, branding, and affordable advertising, the content you post must be varied, brand-conscious, authentic, and interesting.
For example: the Facebook algorithm controls the organic reach of your posts to followers, not all platforms are appropriate for all businesses, and entrepreneurs and business industry managers and executives often really don’t have time to properly manage many multiple platforms.
This presentation will provide women business owners and women working in any business industry easy-to-implement, effective, real-world, and relevant information on how to create and share varied content for the different platforms like Facebook, Instagram, YouTube, Twitter and LinkedIn. It is called “social media” not “sales media” for a reason so learn how to properly be a member of the online communities and connect with customers and clients.
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